Hailo playing hardball in Toronto

Yesterday Hailo upped the anti in its “war” against established dispatch operator, Beck Taxi, with an unsolicited mass text message to drivers.

Last week we responded to a Toronto Star article about the Beck/Hailo conflict in Toronto. The article had unfairly accused Beck Taxi of intimidating and threatening drivers who were using the Hailo driver app, which wasn’t true.On Monday, the industry was relieved to see a more balanced article in yesterday’s National Post. It quoted Beck’s Operations Manager saying, “the allegation that we’ve been threatening or bullying is just so opposite of the truth.”  When asked whether she’d prohibit drivers from using Hailo, she explained. “I think I would pose it as a question: ‘Are you making more money? Is this something that’s in your best interest?’”.

Hailo Toronto president, Justin Raymond, interpreted her statements in his own way. Yesterday he sent the following mass text message to drivers— including drivers who have never signed up for Hailo:

“It’s official, Beck admits all drivers are free to use Hailo app. Top drivers earn over $300/week & growing. 219 Queen St E. Your future is in your hands”

Now who’s harassing Beck Taxi drivers?

This entry was posted in Hailo, Toronto on by .

About Krista Caldwell

Before co-founding Fleetbit, Krista spent six months living in the Netherlands studying transportation policy, led marketing efforts for a ride-share startup in BC, and helped direct her city's ten-year transportation plan. She entered the taxi world via. corporate transportation where her company built car service reporting tools for large professional service firms. To make up for her relatively recent immersion in the taxi industry, she asks lot of questions and spends as much time as she can with those who know it inside out. Her goal for Fleetbit and the Taxi Tech Blog is to give taxi companies the technology and knowledge they need to delight Gen Y customers and increase overall demand for taxi service. To contribute to the blog, email [email protected] (or leave a comment on a post).

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